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Meta ads · CRM · Automated follow-up

More quote requests for builders, renovators and glaziers.

We run your Facebook and Instagram ads, then follow up every enquiry automatically by text and email, so your sales team spends its time on people who want a quote.

Our first client, a UK double glazing company, got 120+ leads and £50k in closed jobs in 3 months.

What happened for our first client

A UK double glazing company. We built and ran their Meta ads, CRM and automated follow-up. Results from the first 3 months, as of 30 Sep 2026.

120+
Leads generated
£50k
Closed jobs
£237k
Quotes out

What we learned

Our best ad was a video

We started with image ads. When the client sent over videos, we edited them into ads and launched them. One brought in 4 leads overnight and has been our top performer since, at £27.79 per lead against £41.50 to £48.22 for the image and carousel ads.

Follow-up wins back old leads

Our follow-up brought back leads who had gone quiet, and some of them turned into jobs.

Leads reply when you ask clearly

The automations ask for the photos, address and measurements needed to price a job. Leads reply with them, which moves each one closer to a sale.

Tap image to enlarge

Client WhatsApp message screenshot
“50k now it's amazing dude.”

Sunny, UK double glazing company

Jobs get lost in the gaps

Missing details

You can't price a job without photos, the address and measurements. Chasing them by phone eats your day, and some leads never send them.

Forgotten quotes

A quote goes out, you move on to the next job, and the follow-up never happens. The customer signs with whoever stayed in touch.

Old enquiries

People who asked a month ago and went quiet are still in your inbox. Nobody contacts them again.

Our automated follow-up covers each of these gaps, so your team can spend its time talking to leads.

We bring the leads. Your team closes them.

Our ads bring leads into your pipeline and our automated follow-up systems keep them engaged. We don't speak to your leads: your team does the calling and the selling.

What Raven Digital Systems does

  • Runs your Facebook and Instagram ads and tests new creatives
  • Builds your CRM and pipeline
  • Sends automated texts and emails that move leads closer to a sale
  • Reports on leads, quotes and closed revenue

What your team does

  • Speaks to every new lead on the phone
  • Moves leads through the early stages of the pipeline
  • Books site visits
  • Closes the sale and takes payment

What we run for you

Facebook and Instagram ads

Campaigns aimed at homeowners in your area. We turn your photos and videos into ads and test new versions as the results come in.

Follow-up automation

Every enquiry gets a confirmation text. After your team makes contact, the sequence that fits the outcome takes over, collecting details, chasing quotes and keeping leads engaged.

CRM and pipeline

Every lead, message and quote in one place, on your phone as well as your computer. You get a notification the moment a new lead comes in. When your team moves a lead to a new stage, the right text or email goes out automatically.

The follow-up sequence

1

Confirm, then your team makes contact

Each new lead gets a confirmation text. Your team then speaks to them.

2

Collect what you need to quote

Where needed, the system asks for photos, the address and measurements, and follows up if they don't reply.

3

Stay in touch until the quote

Timed texts and emails keep the lead engaged and move them closer to the sale while the quote is prepared.

4

Follow up after the quote

Reminders and check-ins keep your quote in front of the customer.

5

Re-engage old leads

A 2 to 3 week win-back sequence, then monthly check-ins in two rounds.

6

Park and reactivate

Leads that stay quiet rest for 90 days, then re-enter the sequence.

Built for trades that win work from quotes

This is for builders, renovators, glaziers, window and door installers, roofers and other trade and service businesses that quote their jobs. You do good work and want more enquiries, with fewer quotes going quiet.

Not sure if it's for you? If customers ask for a quote before they say yes, it probably is.

What happens after you book

1

Strategy call

20 minutes. We look at where your leads come from and where they drop off, and I tell you what I would fix first.

2

We build and launch

We set up your ads, CRM and follow-up automation, then launch the campaign.

3

We keep improving it

We test new ad creatives, check the numbers and tune the follow-up as results come in.

Ravi - Raven Digital Systems

Hi, I'm Ravi.

I run Raven Digital Systems from Sydney, helping trades and service businesses get more enquiries and keep on top of every one. When you're out on the job, enquiries are the first thing to slip. I build and manage the ads, CRM and automations myself, so you deal with me directly.

Book a free strategy call

Pick a time that suits you. Bring your questions and I'll give you straight answers.

Where your leads are currently coming from

We review the channels you use now and what kind of enquiries they bring in.

Where enquiries drop off and leak revenue

We look at how quickly leads get a reply, and what happens to quotes and old enquiries after that.

What to fix first

You leave with a clear plan for what to improve first, whether or not we work together.

Ravi

You'll speak with me, Ravi. No sales team and no pressure. If we're not a fit, I'll say so.